“When Formido stopped as an organization, we had to look for an alternative. We chose Hubo because the concept really appealed to us,” says Jurgen van Rooij, who operates Hubo locations in Asten and Sint-Oedenrode.
“In addition, there is plenty of room to remain an independent entrepreneur, and that’s important to me. I don’t want to be the manager of my own store.”

“Hubo’s vision on customization aligns with how we view the development of the DIY retail sector. There are fellow hardware stores that focus primarily on price; on the other end of the spectrum, you have Hubo, where professional advice and personal contact with customers come first. We know our market, the people who live here, and their needs. With our team and assortment, we can respond to that very well.”

“The combination with Decorette works perfectly; it’s a valuable addition to the Hubo concept. In Asten, we have a Decorette shop-in-shop staffed by skilled professionals who truly know their craft. There, we offer consumers inspiration and provide solid, professional advice when it comes to home furnishings.”

“Customers respond very positively to Hubo, especially because the concept and the look and feel are very contemporary and different from what they had in mind. The somewhat dusty image from the past has completely disappeared. Over the past few years, Hubo has undergone a complete transformation and is ready for the future,” concludes Jurgen van Rooij.