Empowering Independent Fashion Retail
EK Fashion offers personalised guidance and innovative services to future-proof your store. With tailored support, we help you buy smarter, reduce waste, and thrive in your local market — all while staying true to your unique path, backed by the strength of a powerful community.
Fabienne Chapot: “EK allows me to see the profitability of past seasons, per product.”
EK helped us gain access to certain aspects, including purchasing, budgeting, and advising us to give something a try. For us as a company, it was also a professional step to be affiliated with something. EK allows me to see the profitability of past seasons, per product. It drills down into the figures so deeply, that’s incredibly valuable to us.”
Fabienne Chapot
Why you should join EK Fashion!
Added Value through Collaboration
For
Retailers
Retailers
As a retailer at EK, you benefit from enhanced purchasing conditions, enabling more favorable price negotiations. Centralized billing reduces your administrative workload, while marketing support andaccess to relevant insights keep you informed and efficient.
For
Suppliers
Suppliers
As a supplier within the EK network, you profit from increased sales volume through access to a larger network of retailers. Long-term contracts provide market stability, while efficient distribution and centralized billing reduce operational costs.
For
Service Providers
Service Providers
As a service provider, partnering with EK means gaining access to a broad network of mid-sized, independent retailers. Our range of services supports retailers in procurement, marketing, logistics, and more, allowing them to focus on their customers.
Our private Labels and Brands
EK Fashion combines exclusive labels and strong brands with a reliable price-quality ratio. From womenswear, menswear, kids and babywear: every brand in our portfolio is carefully selected to match your region, your target audience and your store identity.
EK Fashion: Our Services
Across the globe, more people believe that consuming less is the key to improving the world around us. The future looks bright for independent retailers. Fewer customers see clothing as overpriced, and personalized advice is increasingly valued. People need local heroes—independent fashion entrepreneurs who focus not on selling more, but on offering better. When you focus on quality and relevance, customers will choose you.
EK Fashion supports independent fashion retailers based on our core beliefs. We provide better data, curated collections, and effective channels. Our building blocks for strong fashion performance.
Account Management
EK Fashion supports you in building a future with real potential – for your customers and your business. Success depends on making smart choices. With tailored services and expert support, we help you buy more intelligently, reduce waste, and strengthen your role in the local market.
Focus on quality over quantity. Offer personal style instead of passing trends.
We offer flexible collaboration models—from simple payment partnerships to deep integration within one of our groups – customized to fit your needs.
Business Intelligence
By analysing retail data across the industry, we deliver valuable insights and forecasts on trends and consumer behaviour. Using our unique style matrix, we provide you with pragmatic solutions and tailored collection advice.
Loyalty Loop
Need some help to build a stronger customer relationships through smart tools, insights, and personalized engagement? Ask us.
Marketing
We support retailers with all their marketing activities — from SEO and email marketing to creating banners and in-store promotional materials.
Omnichannel
Efficient omnichannel retailing (OCR) requires seamless collaboration between all partners when it comes to data exchange. EK Fashion acts as the link between brands and retailers — and we digitise the entire process.
Product
By understanding what your customers want and offering tailored advice, you help them build a well-balanced wardrobe. Throughout the year, we provide you with exclusive collections of women’s, children’s, and men’s fashion — ensuring your assortment stands out and remains unique in a competitive market.
Stronger Together in Fashion
EK Fashion offers various collaboration groups for fashion entrepreneurs, focused on knowledge sharing, inspiration, and joint growth. Below is an overview of these groups.
Questions? Speak directly with our Experts
Ademar Hoeflaken
EK Fashion Netherlands
Thomas Schwab
EK Fashion Germany
What our Customers say
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S4E2 – Brax
“Selling the fit is more important than mentioning the price.” The German brand BRAX has been around since 1888 and remains a trusted name in Dutch retail. In this episode of Fashion in Motion, we speak with Jan-Henrik, Antonia, and Annaly from BRAX Amsterdam about how the brand continues to reinvent its classics time and…
S4E1 – Kimara
imara: the power of travel fabric and co-ord sets “With a co-ord set, you’re ready in one go.” Kimara is the brand that knows how to combine comfort and style. Known for their unique travel fabric — a wrinkle-free, durable quality that feels wonderful to wear — Kimara is a favorite among women who always…
S3E6 – EK Fashion over e-mailmarketing
“A good email is a balance between conversion and branding.” In this podcast, Elisa and Shannon — both email marketers at EK Fashion and hosts of the show — talk openly and honestly about the craft. We dive into what email really means for a brand, why it is so much more than “just a…
S3E5 – Lyle & Scott – Chris
“A good basic collection is incredibly important for a man.” Chris Klomp — Brand Builder at EMRES Benelux for labels such as Lyle & Scott — joined us today to talk about building a strong NOOS collection. Which items really should not be missing from a man’s wardrobe? We asked him questions such as whether…
S3E4 – Thera van EK Retail
“Attention to detail is important for every kind of event.” She is a walking dose of outfit inspiration, spotted every day with a smile, and the coolest events come straight from her hands: Thera from EK Retail. She is management assistant for Fashion and Sport, as well as an event manager. With more than fifteen…
S3E3 – Pure Path – Jamy en Anno
“A bit of recognition should always be present in every collection.” Our guests are Jamy van Strien (Head of Design) and Anno Talsma (Sales Manager) from Pure Path — the Amsterdam-based fashion brand you may still know as Pure White. We dive into the story behind the rebranding: why they made this choice, what was…
S3E2 – tritonX – Freek
“A bit of recognition should always be present in every collection.” Our guests are Jamy van Strien (Head of Design) and Anno Talsma (Sales Manager) from Pure Path — the Amsterdam-based fashion brand you may still know as Pure White. We dive into the story behind the rebranding: why they made this choice, what was…
S3E1 – EK Fashion – Dstrezzed
Dstrezzed – How do I build a community? In this episode, Daan Snellen (Account Manager) and Dennis Arendonk (Sales Manager) from Dstrezzed join us as guests. They tell us everything about the brotherhood of Dstrezzed — a strong community of retailers, suppliers, employees, and consumers. Discover their vision. Listen to the full conversation in the…
S2E6 – Black Bananas | Vicente en Patrick
Rebranding: How do you do that? In this episode, Vicente Beekhuis (Key Account Manager Benelux) and Patrick Bredemeijer (Brand & Product Marketeer) from Black Bananas join us as guests. They share valuable insights on successfully rebranding your brand. Learn all about this fascinating topic and listen to the episode now! Listen to the full conversation…
S2E5 – Kuyichi – Chris
“Certifications such as GOTS are crucial to proving sustainability and preventing greenwashing.” The brand Kuyichi is a pioneer in sustainable denim and places great importance on ethical production and transparency. They are also GOTS-certified. Chris shares insights about the brand, their focus on sustainability, and the certifications, such as the GOTS certificate. Chris begins enthusiastically:“My…
S2E4 – Meijers Mode – Miquet
The loyalty program of Meijers Mode Discover Miquet’s passion for fashion, her most memorable moments in the store, and the steps within the loyalty program of Meijers Mode. With a captivating mix of anecdotes, insights, and a touch of humor, this episode promises to inspire you. Curious about Miquet’s inspiring story?Listen to the full conversation…
S2E3 – Zusss – Femke
“We started by making cushions and bags from recycled mail sacks.” Zusss, founded by two sisters, has been around for fifteen years and has grown into a well-known brand with products available in more than 450 points of sale in the Netherlands and Belgium. Femke shares how she transitioned from a background as a nurse…
S2E2 – YAYA – Maaike
“Trust, sincerity, and open communication are essential in YAYA’s approach.” The brand YAYA has existed for 31 years and focuses on ready-to-wear collections that are wearable and easy to combine. Maaike emphasizes the importance of building strong customer relationships and loyalty. She explains that trust, sincerity, and open communication are essential in their approach. Maaike…
S2E1- G-Maxx (C&S Fashiongroup) – Ylana en Sarah
“If you have the wrong match, it can also work against you, causing people to no longer identify with your brand.” G-Maxx was founded in 2015 and has a close collaboration with Dutch celebrity Froukje de Both. The brand is known for its travel-quality fabrics and focuses on mature, fashion-forward women. The podcast reveals that…
S1E10 – EK Fashion – Een belangrijk websitedesign
The webshop trends of today In this episode, we sit down with Rowin, Omnichannel Client Service Specialist at EK Fashion. He shares everything about the webshop trends of today. Curious about Rowin’s advice for web designs?Listen to the full conversation in the podcast episode: Fashion in Motion Fashion in Motion is your podcast about fashion…
S1E9 – JOSH V – Josh Veldhuizen
“To make women look and feel spectacular” Her brand has a national and international presence in more than 400 partner stores; JOSH V stands for female empowerment and has the mission to make women look and feel spectacular. She shares many behind-the-scenes moments in her vlogs, which has significantly increased her brand awareness. We are…
S1E8 – De Rode Winkel – Daan Broekman
“We’re making great progress.” De Rode Winkel has been located at Lange Elisabethstraat 13 in Utrecht for many years, and you can’t walk through the city without spotting their well-known tote bag. Together with his brother and sister, they represent the new generation of this family business. We visited Daan Broekman of De Rode Winkel.…
S1E7 – Chocoloco – Martijn Heus
“Just born and already good enough to eat.” His favorite food is Italian, but he makes chocolate. He is an entrepreneur at heart, and his cookies are loved by everyone — we’re talking about Martijn Heus of Chocoloco. Besides making cookies, he has his own podcast where he even appears on television, he helps a…
S1E6 – Frank and Lucie | Robert
“It is the most high-quality, fashionable, and premium reading glass currently available on the market.” The founders of Frank and Lucie originally come from the Netherlands; they are active in more than nine countries, and every pair of glasses includes a blue light filter. At our trade fair, Robert Meijer was present — he is…
S1E5 – EK Fashion – Past TikTok in mijn marketingstrategie?
Online Marketer Jade shares everything about the social media platform TikTok Learn about following the latest trends, TikTok hacks, the algorithm, and creating content. Curious about all of Jade’s tips?Listen to the full conversation in the podcast episode: Fashion in Motion Fashion in Motion is your podcast about fashion retail. We are Elisa, Jade, and…
S1E4 – Westen Mannen – Johan van Westen
“Thanks to our customers, we have existed for 100 years.” Westen Mannen has been around for more than 100 years. They have already taken important steps in sustainable entrepreneurship and have a beautiful motto: one for all, all for one. Johan van Westen joined our podcast to tell us more about his wonderful company. He…
S1E3 – De drie gouden regels van emailmarketing
De drie gouden regels van e-mailmarketing Marketingexpert Shannon Kroeze legt uit waar je met e-mailmarketing op kunt letten om nog beter je klanten te bereiken.Benieuwd naar alle inzichten van Shannon? Luister het hele gesprek in de podcastaflevering Fashion in MotionFashion in Motion is jouw podcast over de fashionretail. Wij zijn Elisa, Jade en Shannon (EK Fashion) en…
S1E2 – Quotrell Hans Peters
”Er gaat een behoorlijk traject aan vooraf, voordat werkelijk de eerste collectie online ging. ” Wie is Hans en hoe heb je Quotrell opgericht?“Ik ben 44 jaar en ik zit nu ongeveer vijf jaar in de fashion en dat ik mijn eigen kledingmerk heb. Daarvoor heb ik dertien jaar een eigen trendjuwelier gehad, deze heb…
S1E1 – Hoe start ik met duurzaamheid?
Wil je als ondernemer starten met duurzaamheid? Luister deze podcast! Maria Blom (ESG Specialist) vertelt alles over hoe je als ondernemer kan starten met duurzaamheid. Benieuwd naar alle tips en trics voor duurzaamheid? Luister het hele gesprek in de podcastaflevering Fashion in MotionFashion in Motion is jouw podcast over de fashionretail. Wij zijn Elisa en Shannon (EK…