The story of in shape

in shape is the brand for women who want to combine style and comfort effortlessly. Inspired by the latest trends, this brand offers twice a year a carefully composed collection full of timeless designs, thoughtful color palettes, and refined prints. By responding cleverly to the dynamics of the fashion world, in shape regularly introduces on-trend items that fit perfectly with the needs of the modern woman.

For the fashion-conscious woman from 30 years old, In Shape offers the perfect balance between wearing comfort, affordability, and a timeless appearance. She knows that refinement does not have to come at the expense of quality or price, and finds in ‘In Shape’ a brand that fulfills this promise.

In addition, EK Fashion, the parent company of In Shape, stands for responsible production and fair entrepreneurship. This makes In Shape not only a stylish choice for the consumer, but also a valuable addition to every brand mix in the middle and middle/high segment.