“To make women look and feel spectacular”
Her brand has a national and international presence in more than 400 partner stores; JOSH V stands for female empowerment and has the mission to make women look and feel spectacular. She shares many behind-the-scenes moments in her vlogs, which has significantly increased her brand awareness. We are of course talking about none other than Josh Veldhuizen. We visited her in her home in Laren.
Who are you and what do you do?
“I am Josh Veldhuizen, and for thirteen years I have had the brand JOSH V. I am independent, but I do have a team of 50 fantastic women at the office. JOSH V is truly a brand for and by women. I am the mother of two girls and two bonus children, and we live in Laren.”
Your mission is ‘To make women look and feel spectacular.’ What does that mission mean to you?
“The mission has been unchanged since day one. When I first started JOSH V, the intention was really to create clothing that not only made women look more beautiful, but also made them feel more beautiful. It’s really in the details: in the quality and finishing, in the good fits. We put a lot of focus on how the clothing is made.”
Would you like to know what power dressing is, where Josh gets her inspiration from, and what advice she gives to other entrepreneurs?
Listen to the full conversation in the podcast episode:
The Dutch fashion and lifestyle label JOSH V was founded in 2011 by fashion designer Josh Veldhuizen. The brand is known for its stylish collections that empower women and highlight the female body.
Website: www.joshv.com | Instagram: @joshvhq | YouTube: @JOSHVELDHUIZEN
Fashion in Motion
Fashion in Motion is your podcast about fashion retail. We are Elisa, Jade, and Shannon (EK Fashion), and every week we share the latest trends and developments in the market. We regularly put an entrepreneur in the spotlight and keep you up to date with marketing tips for both online and offline.