“Certifications such as GOTS are crucial to proving sustainability and preventing greenwashing.”
The brand Kuyichi is a pioneer in sustainable denim and places great importance on ethical production and transparency. They are also GOTS-certified. Chris shares insights about the brand, their focus on sustainability, and the certifications, such as the GOTS certificate.
Chris begins enthusiastically:
“My name is Chris Konings. I work for Kuyichi and I’m from Huizen. I live there with my girlfriend and two cats. Within Kuyichi I work as a Key Account Manager for the Netherlands, and together with my colleague Fleur we handle the sales in the Netherlands.”
He also talks about the diversification of Kuyichi’s product line — including jeans, T-shirts, and sweaters — and emphasizes the importance of sustainability in the fashion industry. Chris explains that having certifications such as GOTS is essential to reassure consumers about the sustainability of the products and to prevent greenwashing.
Curious about Chris’s full and inspiring story about Kuyichi?
Listen to the full conversation in the podcast episode.
Founded in 1998 in South America. The founder of Kuyichi, NGO Solidaridad, was researching the cotton industry in Peru and was shocked by the pollution and poverty it caused. This had to change.
Website: Kuyichi | Instagram: @kuyichipuregoods
Fashion in Motion
Fashion in Motion is your podcast about fashion retail. We are Elisa, Jade, and Shannon (EK Fashion), and every week we share the latest trends and developments in the market. We regularly put an entrepreneur in the spotlight and keep you up to date with marketing tips for both online and offline.