Amersfoort/Rotterdam, 17th of October 2025
During a festive launch on the SS Rotterdam, Hunter Douglas and EK Living presented their new Home Collection of window coverings to entrepreneurs in the home furnishings industry.
Hunter Douglas, the global leader in window coverings and sun control solutions, developed this exclusive collection in collaboration with EK Living to provide retailers with a distinctive and commercially strong range.
The Home Collection sun protection has been carefully curated with an eye for design, quality, and ease of use. From elegant roller blinds to innovative pleated blinds and sustainable wooden blinds, the collection offers a versatile range that allows entrepreneurs to present their customers with a stylish and functional offering.
Highly successful introduction on the SS Rotterdam
During the event on Monday, October 6, on the SS Rotterdam, entrepreneurs were given an exclusive preview of the collection books, store furniture, and accompanying marketing plans. The atmosphere was energetic and positive, with plenty of opportunity for networking, inspiration, and interaction with the products.
Benefits for entrepreneurs
The introduction of the House Collection of sun protection products strengthens the range and provides an opportunity to stand out locally. The House Collection of sun protection products includes products that match the trusted quality of the A-brands Luxaflex® and Sunway®, with the same attention to design and innovation. This allows us to offer a complete range of sun protection products.
Entrepreneurs benefit from:
– An exclusive collection of high-quality products
– Support in store presentation and sales training
– Very attractive margins and purchasing conditions
– Marketing materials and campaigns via EK Living and brands under the Hunter Douglas banner
In stores from January 1, 2026
The Home Collection sun protection range will be available from January 1, 2026 at affiliated EK Living entrepreneurs. This will enable them to provide their customers with an innovative and exclusive range from the new year onwards.
Collaboration with EK Living
EK Living, part of the EK purchasing organization, plays a central role in making this collection available to affiliated entrepreneurs. By joining forces with Hunter Douglas, members gain access to exclusive products, attractive conditions, and customized marketing support.
Arjan Looij, from Hunter Douglas, explains:
“With this Home Collection, we want to give entrepreneurs a powerful tool to distinguish themselves locally. The products combine innovation with aesthetics and are designed with both the end user and the retailer in mind.”
Kees Gunnewijk of EK Living adds:
“Our members are always looking for ways to strengthen their offering. The collaboration with Hunter Douglas enables us to offer an exclusive collection that is not only commercially attractive but also perfectly matches consumer preferences.”
Edith van Wiefferen, on behalf of the entrepreneurs’ committee, emphasizes the joint process: “Together with the committee, we were closely involved in the process of finding the right supplier for the Home Collection. After an extensive pitch and an inspiring tour of the factory in Poland, we came to a unanimous decision: Hunter Douglas should be the supplier for the Home Collection sun protection.”
If you would like to know more about the House Collection sun protection, please contact Marijn Beltman at m.beltman@ek-retail.com.
