“When Formido ceased to exist as an organization, we had to look for an alternative. We chose Hubo because the concept really appealed to us,” says Jurgen van Rooij, who owns Hubo stores in Asten and Sint-Oedenrode. “Moreover, you have all the freedom to continue operating independently, and that’s important to me. I don’t want to be the store manager of my own shop.”
“The vision within Hubo on custom-made solutions fits perfectly with how we view the development of the DIY sector. You have competitor stores that mainly focus on price, and on the other end of the spectrum you have Hubo, where professional advice and personal contact with customers come first. We know our market, the people who live here, and their needs. With our team and the product range, we can respond to that very well.”
“The combination with Decorette works excellently; it’s a valuable addition to the Hubo concept. In Asten we have a Decorette shop-in-shop where skilled women work who really know their trade. We offer consumers inspiration there, and they can rely on professional advice when it comes to home décor.”
“Customers respond very positively to Hubo, especially because the concept and the look are very contemporary and different from what they had in mind. The somewhat old-fashioned feel from the past has completely disappeared. Hubo has undergone a complete transformation in recent years and is ready for the future,” says Jurgen van Rooij.
