A New Place for Young Families
New happybaby Partner: Jungmann mini & me in Bolzano
Bielefeld/Bolzano, November 13, 2025 – Jungmann Home Center, a long-standing fixture in South Tyrol’s retail landscape, opened its new mini & me store on October 16 in the WaltherPark shopping center in downtown Bolzano. Once again, the company is relying on the happybaby concept from EK Retail, the multi-sector group based in Bielefeld.
On approximately 260 square meters of retail space, parents, grandparents, and everyone who celebrates life with children will find a place full of inspiration, warmth, and attention to detail. The interior features subtle colors combined with light oak wood and black metal fixtures, complemented by discreet colorful accents. Sustainability plays a central role: selected materials and suppliers ensure products that are both child-friendly and environmentally responsible.
A Growing Partnership
Following the first happybaby mini & me location in Brunico, this is the second standalone store of this format in South Tyrol. The large happybaby flagship store has been successfully operating for 20 years in the Jungmann furniture store in Bressanone.
André Babenhauserheide, General Manager EK Home Baby & Toys and responsible for the happybaby concept, sees the new location as confirmation of the work done so far:
“Jungmann Home Center demonstrates how brick-and-mortar specialty retail can succeed with passion and concept. The new store is a true vote of confidence and confirms that with our approach ‘MORE for Families,’ we have taken a path that our retail partners are happy to follow with us.”
Wide Selection – Strong Brands
In the new mini & me store, customers will find everything they need for their child’s first five years—from pacifiers and baby clothing to high-quality strollers and accessories. Renowned brands such as Römer, Cybex, Zöllner, Sterntaler, and many more are featured, standing for quality and safety. German brand manufacturers are in high demand even in northern Italy.
happybaby – MORE for Families
“The happybaby partnership is particularly valuable for us. From space planning to assortment consulting, we can rely on EK’s support. Their services and consulting expertise complete the package. We look forward to continuing our collaboration and to jointly setting strong impulses for the specialty retail sector in the future,” says Christine Jungmann.
Image Captions:
Image 1: Christine Jungmann (Head of Purchasing, Jungmann) and Karoline Gumpert (Shop and Assortment Consultant Family, EK Retail) in front of the new mini & me store.
Image 2: The mini & me team with Karoline Gumpert (Shop and Assortment Consultant Family, EK Retail).
Image 3: The exterior of the new mini & me store in the WaltherPark shopping center in downtown Bolzano.
Contact EK Retail
Paul Spieker
Communications & Cooperations Manager Group
Phone: +49 521 2092-200
Email: p.spieker@ek-retail.com
