“A good email is a balance between conversion and branding”

In this podcast, Elisa and Shannon – both email marketers at EK Fashion and hosts of the show – talk openly and honestly about the profession. We delve into what email really means for a brand, why it is so much more than “just a newsletter,” and how it plays a key role in brand experience and customer loyalty.

We discuss the power of segmentation, the difference between conversion-driven and branding campaigns, and share how email can develop a loyal customer base. Of course, we also created a quiz for each other and answer the listener’s question. An episode full of professional knowledge, inspiration, and a good dose of fun.

Listen to the podcast episode now and learn everything about the DO’s for email marketing as part of your brand strategy.