MSCH Copenhagen stands for Scandinavian style with a twist: minimalist, timeless basics with playful details and prints. The brand works with high-quality materials and strives for responsible production — wearable fashion that is stylish, practical and accessible for the modern woman.

In this episode of Fashion in Motion, Mieke and Eveline discuss their role within MSCH Copenhagen and what makes the brand so recognizable. They also answer a personal question: if you had to choose one item from the collection that represents you the most — which item would that be and why?

Of course, we also play the Fashion Quiz, with three questions about trends within the fashion world and the Scandinavian look. And we address a recognizable listener question from retailers:
How do you translate the international success and Scandinavian identity of MSCH Copenhagen to your own store, so that customers immediately recognize the style — but it still aligns with your target audience?

In addition, we discuss two thought-provoking statements about recognisability and local preferences, and Mieke and Eveline share their most important takeaway for the listener.

🎧 Listen to the episode and discover how to convincingly translate Scandinavian simplicity, quality and wearability to the shop floor.