EK HOME

Empowering specialist Retailers in Housewares, Electronics and Baby & Toys.

EK Home supports specialist retailers in the areas of housewares, electrical appliances, and baby & toys. We offer attractive purchasing conditions, efficient ordering systems, and strong marketing support – both online and offline. With shop concepts like electroplus and HappyBaby, and marketing tools such as Licht + Concept, we help retailers grow their business with confidence.

Why you should join EK Home!

Added Value through Collaboration

For
Retailers
As a retailer at EK, you benefit from enhanced purchasing conditions, enabling more favorable price negotiations. Centralized billing reduces your administrative workload, while marketing support andaccess to relevant insights keep you informed and efficient.
For
Suppliers
As a supplier within the EK network, you profit from increased sales volume through access to a larger network of retailers. Long-term contracts provide market stability, while efficient distribution and centralized billing reduce operational costs.
For
Service Providers
As a service provider, partnering with EK means gaining access to a broad network of mid-sized, independent retailers. Our range of services supports retailers in procurement, marketing, logistics, and more, allowing them to focus on their customers.

Our Brands

Explore our wide EK Home brand portfolio

EK Home Baby & Toys

happybaby – the successful concept for baby stores and baby specialty stores

happybabyis the marketing concept for the baby outfitting industry. We offer our almost 60 partners, who are represented in Germany, Austria, Italy and Switzerland, a complete turnkey concept – from location analysis, space planning and design to comprehensive product range advice and a diverse 360° marketing concept.

Our partners are strong entrepreneurial personalities, whose names and businesses are often known at the location for many generations and who stand for certain values, because happybaby – the MORE for families stands for

MORE service – MORE quality – MORE advice

360° marketing concept for joint success

Our happybaby partners benefit from a comprehensive marketing offer that ensures maximum visibility both online and in-store.

  • happybaby familyCLUB and newsletter
  • local social media campaigns
  • Google campaigns
  • the popular customer magazine “kiddies”
  • WhatsApp marketing
  • strong advertising material for the POS
Read more

EK Home Electrical Appliances

electroplus is the proven retail concept tailored for home appliance specialists – already successfully rolled out at around 80 locations. Whether you focus exclusively on appliances or also run a kitchen studio, electroplus can be seamlessly combined with küchenplus, our concept designed for kitchen retail.

As an electroplus partner, you gain access to a complete package of services to help you present and market your product range, service offering, and unique strengths – both online and in your physical store. Our distinctive marketing approach sets you clearly apart from the competition, helping you shine in a crowded market.

küchenplus is our specialist retail concept for kitchen experts and electrical retailers with an integrated kitchen studio who want to elevate their presence both in-store and online. With küchenplus, you benefit from a comprehensive range of support to help you showcase your kitchen solutions, services, and unique strengths where your customers are looking.

To ensure your business stands out, we’ve developed a marketing concept that focuses on what makes you unique – your individuality as an entrepreneur. With küchenplus, your store doesn’t just blend in – it makes a lasting impression.

With licht+concept, EK Retail has created a powerful network for specialist lighting retailers. For over 25 years, members have benefited from exclusive purchasing conditions, professional marketing support, attractive training opportunities, and practical, hands-on services.

This specialist group brings together top retailers who value quality, innovation, and a strong community – helping each member strengthen their position in the market and stay ahead of the curve.

EK Home Housewares

EK Home Housewares offers a comprehensive product range across the categories of Cooking, Dining, Housewares, Trends, Small Domestic Appliances, and Leather Goods. A key advantage is our broad network of centrally regulated suppliers, which ensures attractive purchasing conditions, efficient processes, and high delivery reliability for our retail partners. With a keen sense for market trends and consumer needs, we curate assortments that combine functionality, design, and innovation.

We see ourselves not only as a traditional wholesaler, but as a strategic partner for department stores, specialty retailers, and online pure players. Our goal: to ensure a sustainable and profitable trading business for all stakeholders.

Our space concepts create inspiring shopping experiences and increase retail productivity. Whether modular shop-in-shop systems or customized POS designs – we deliver solutions that make a difference.

With targeted marketing services, we support our partners in reaching their customers – both online and offline. From campaign development and POS materials to digital content packages: we make brands visible and products desirable.

Success Our data services enable informed decision-making across the entire value chain. We analyze assortment performance, optimize inventory control, and create transparency for both suppliers and retailers.

Through professional supplier management and powerful logistics services, we ensure smooth product availability and fast response times – for maximum flexibility in day-to-day operations.

EK Home Housewares is your reliable partner for sustainable growth in the housewares segment. With industry know-how, innovative strength, and a strong network, we create added value – today and in the future.

Our Retailers 

Explore the variety of local stores in the different Branches 

Questions? Speak directly with our Experts

Picture of Karin Hesterman
Karin Hesterman

EK Living

k.hestermann@ek-retail.com