“A touch of recognition should always be present in every collection”

Our guests are Jamy van Strien (Head of Design) and Anno Talsma (Sales Manager) from Pure Path – the Amsterdam fashion brand you might still know as Pure White. We delve into the story behind the rebranding: why they made this choice, what was involved, and what they learned.

Listen to the podcast episode now and discover how you can confidently reposition your brand (name) without losing your identity.