“Attention to detail is important for every type of event.”

She is a walking dose of outfit inspiration, she is spotted smiling every day, and the most exciting events are her brainchild: Thera from EK Retail. She is a management assistant for Fashion and Sport and an event manager.

With over fifteen years of experience in the retail service organization, she has experienced quite a few changes. From the COVID-19 pandemic, during which nothing was organized, to the most enjoyable trade fairs and festivals. She is now so experienced that we would like to sit down with Thera to learn from her expertise.

One of her tips, according to Thera: “When visiting a location, we often first go on a reconnaissance with a small group to see if it is suitable for us.” Do you need more tips for when you plan to organize something yourself? Listen to the full conversation in the podcast episode.