“Selling the fit is more important than stating the price.”

The German brand BRAX has existed since 1888 and remains a fixture in Dutch retail. In this episode of Fashion in Motion, we speak with Jan-Henrik, Antonia, and Annaly from BRAX Amsterdam about how the brand consistently reinvents its classics.

Sustainability plays an increasingly important role at BRAX: from organic cotton to recycled materials and environmentally friendly production methods. Their slogan “Feel Good” not only stands for comfort but also for conscious craftsmanship.

We discuss how to turn a good conversation about trousers into a real sales conversation, play the Fashion Quiz, and talk about trust, fit, and the power of a strong brand.

Curious about all the insights from Jan, Antonia, and Annaly? Listen to the full conversation in the podcast episode:

The German fashion brand, founded in 1888, is known for its “Feel Good” approach: fashion that not only looks good but is also comfortable to wear.