“When you feel more confident, you are actually always a more pleasant person.”

In this episode of Fashion in Motion, we dive into the world of Magic Bodyfashion: the brand known for smart solutions that bring together comfort, support, and confidence. From shapewear to invisible essentials, Magic helps women feel comfortable in what they wear without compromising on style.

We discuss the latest trends in bodyfashion, what women are truly looking for today, and how you as a retailer can put together the right core collection. We also talk about how to present shapewear in a pleasant, positive way and how to help customers find the perfect match in the fitting room.

🎧 Listen to the episode and discover how Magic Bodyfashion combines comfort and confidence for every woman, every day.

Curious about all the insights from Jan, Antonia, and Annaly? Listen to the full conversation in the podcast episode.

MAGIC Bodyfashion has been the brand for women, by women, for over 30 years. They specialize in shapewear, lingerie, and accessories, and proudly distribute their products to approximately 60 countries worldwide through prestigious department stores, e-commerce channels, and specialty shops.