“If you have the wrong match, it can also work against you, causing people to no longer identify with your brand.”
G-Maxx was founded in 2015 and has a close collaboration with Dutch celebrity Froukje de Both. The brand is known for its travel-quality fabrics and focuses on mature, fashion-forward women. The podcast reveals that G-Maxx recently held a photoshoot in Italy for the 2024 summer flash collection.
Sarah begins:
“I am the Creative Director at C&S Fashion Group. Within the organization we have four brands, including G-Maxx, and I mainly work on guiding the marketing team, the shoots and lookbooks, the styling team, and the visual merchandising team.”
Ylana continues:
“And I am the brand marketeer for G-Maxx, so everything around marketing and communication.”
How did the collaboration with Froukje de Both come about, and what should you pay attention to when doing influencer marketing?
Listen to the full conversation in the podcast episode:
C&S The Label is a brand of Dutch origin. With years of experience, we create everything from good basics to fashionable items in the best quality. At C&S The Label you’ll find casual, feminine & comfortable looks. C&S The Label is part of the C&S Fashion Group.
Website: G-Maxx | Instagram: @gmaxxfashion
Fashion in Motion
Fashion in Motion is your podcast about fashion retail. We are Elisa, Jade, and Shannon (EK Fashion), and every week we share the latest trends and developments in the market. We regularly put an entrepreneur in the spotlight and keep you up to date with marketing tips for both online and offline.