“Trust, sincerity, and open communication are essential in YAYA’s approach.”
The brand YAYA has existed for 31 years and focuses on ready-to-wear collections that are wearable and easy to combine. Maaike emphasizes the importance of building strong customer relationships and loyalty. She explains that trust, sincerity, and open communication are essential in their approach.
Maaike begins the conversation enthusiastically:
“I have been working at YAYA for two years now as an account manager, and what’s really fun is that I actually started at YAYA eight years ago in the store.”
Maaike from YAYA, a Dutch clothing brand founded by two brothers, shares her experiences and insights as an account manager. She discusses the recent trend of a capsule wardrobe and highlights the relevance of sustainability and timeless clothing pieces. She stresses the importance of staying true to yourself and trusting your intuition — both in the fashion industry and in building customer relationships.
Curious about all the insights Maaike has gained over the years, her favorite items, and what defines a good customer relationship?
Listen to the full conversation in the podcast episode:
YAYA was founded in 1992 and began as a menswear brand that ultimately transformed into what YAYA is today: a Dutch lifestyle brand for style-conscious women, known for its elegant clothing pieces and stylish home items in timeless, natural tones.
Website: YAYA | Instagram: @yaya.thebrand
Fashion in Motion
Fashion in Motion is your podcast about fashion retail. We are Elisa, Jade, and Shannon (EK Fashion), and every week we share the latest trends and developments in the market. We regularly put an entrepreneur in the spotlight and keep you up to date with marketing tips for both online and offline.