“A bit of recognition should always be present in every collection.”

Our guests are Jamy van Strien (Head of Design) and Anno Talsma (Sales Manager) from Pure Path — the Amsterdam-based fashion brand you may still know as Pure White. We dive into the story behind the rebranding: why they made this choice, what was involved, and what their learnings have been.

Listen to the podcast episode now and discover how to reposition your brand (or brand name) with confidence, without losing your identity.

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Fashion in Motion

Fashion in Motion is your podcast about fashion retail. We are Elisa and Shannon (EK Fashion), and every week we share the latest trends and developments in the market. We regularly put an entrepreneur in the spotlight and keep you up to date with marketing tips for both online and offline.