“A good email is a balance between conversion and branding.”
In this podcast, Elisa and Shannon — both email marketers at EK Fashion and hosts of the show — talk openly and honestly about the craft. We dive into what email really means for a brand, why it is so much more than “just a newsletter,” and how it plays a key role in brand experience and customer loyalty.
We discuss the power of segmentation, the difference between conversion-driven and branding campaigns, and share how email can contribute to building a loyal customer base. Of course, we also created a quiz for each other and answer the listener question. An episode full of expertise, inspiration, and a big dose of fun.
Listen to the podcast episode now and learn everything about the DO’s of email marketing as part of your brand strategy.
Fashion in Motion
Fashion in Motion is your podcast about fashion retail. We are Elisa and Shannon (EK Fashion), and every week we share the latest trends and developments in the market. We regularly put an entrepreneur in the spotlight and keep you up to date with marketing tips for both online and offline.