“Selling the fit is more important than mentioning the price.”

The German brand BRAX has been around since 1888 and remains a trusted name in Dutch retail. In this episode of Fashion in Motion, we speak with Jan-Henrik, Antonia, and Annaly from BRAX Amsterdam about how the brand continues to reinvent its classics time and again.

Sustainability plays an increasingly important role at BRAX — from organic cotton to recycled materials and environmentally friendly production methods. Their slogan “Feel Good” stands not only for comfort but also for conscious craftsmanship.

We discuss how to turn a good conversation about pants into a true sales conversation, play the Fashion Quiz, and talk about trust, fit, and the power of a strong brand.

Curious about all the insights from Jan, Antonia, and Annaly?
Listen to the full conversation in the podcast episode!

The German fashion brand, founded in 1888, is known for its “Feel Good” approach: fashion that not only looks good but, above all, feels comfortable to wear.

Website: Brax | Instagram: @braxfashion