Agiato is a brand with a clear focus on jackets. The collections represent a lifestyle where casual elegance and ruggedness effortlessly come together. With refined silhouettes and a distinctly masculine touch, Agiato offers jackets that suit a modern, versatile wardrobe.

In this episode of Fashion in Motion, we speak with Anthony, who discusses his role within Agiato and the meaning behind the brand’s name. We delve into the vision behind the designs and explore why a jacket is so much more than just a practical garment.

We also address a common listener question from retail:
How do you help customers who try on multiple jackets but struggle to choose the one that truly suits them?

Based on two thought-provoking statements — about investing in a good jacket and the idea that everyone has only one true favorite — we discuss style, wearing occasions, and decision-making behavior.

🎧 Listen to the episode and discover how Agiato designs jackets that are not only noticed but also remembered.